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Atalon Winery's grapes, sourced from the floor and benchland vineyards of Napa Valley, offer a distinctive terroir and an individual profile for each of the merlot and cabernet sauvignons in their portfolio. STRATEGY - CONNECT the symbolic reference of a compass, representing North, South, East and West, with the grape growing regions of Napa Valley to highlight the unique qualities of these vineyard pockets. By connecting “Napa Valley” in the logomark lockup, these three elements create strong branding recognition.